The only thing that doesn’t seem to change in the world of online marketing is that everything changes with the speed of light. Just when you adjust to one model, a new one emerges, or the rules change completely. And, if you are not quick to react and do things differently, you will find that what worked in the recent past won’t work now.

But, the bottom line is this — you need to bring customers to your business and you need to use as many creative tools as possible to do that. How do you do that in 2018 when competition is fiercer than ever? First, you show the people who need what you have that you understand their needs better than your competition. Second, you constantly keep yourself in front of these people, so they keep seeing your name. Here are some tips for achieving that.

It is Quality, Not Quantity

Today, you need to understand, in real time, exactly what your potential customers need at any given moment. Then, you need to be nimble and flexible enough to customize your solutions to their needs so that what you offer is clearly the best choice for them. If you consistently provide potential customers with the information they need at the time they need it, you will build their trust. This concept is referred to as relevance, and it is a key to marketing success in today’s world.

So, this year, instead of focusing on trying to create more and more leads that you market to broadly, try focusing on becoming more relevant to the leads you already have. Become an expert at providing the right solutions at the right time and you will gain customers and increase profitability.

Be All Places at All Times

This is another critical component for marketing  in 2018. The goal is to be ever-present in the digital lives of your audience. Use a variety of different types of content to constantly be in your audience’s newsfeed. This can include articles, case studies, videos, and pieces shared from authority sources. Over time, as your audience sees you constantly appearing in their feeds, they start to see you as an authority in your own right. At that point, you capture their attention, and that is important, because this is where your opportunity to gain their business lies.

As people are becoming more and more bombarded with content from many different sources, they become weary and overwhelmed, because so much of the content is meaningless to them. If, at this moment, you can consistently be relevant to them by providing the right information to them at the right time, and you can stay in front of them at all times with this information so they begin to see you as an authority, you will get their attention, loyalty, and business.